TikTok is a social media app that allows users to create and share short-form videos set to music. It was launched in September 2016 by the Chinese tech company ByteDance, and quickly became one of the most popular apps in the world, with over 1 billion active users.

TikTok's breakthrough in the industry can be attributed to its unique algorithm, which uses artificial intelligence to analyze users' behavior and suggest content they might like. This has led to the app becoming a platform for viral trends and memes, with many musicians using it to promote their music and reach a wider audience.

However, TikTok has also been embroiled in several controversies, particularly around user privacy and censorship. In 2020, the app was banned in India, along with several other Chinese apps, over concerns about national security and data privacy.

Despite these controversies, TikTok remains a popular platform for musicians to promote their music and connect with fans. It is available in over 150 markets around the world, including the United States, United Kingdom, Canada, Australia, and many countries in Asia, Europe, and South America.

If you're a musician, having your music on TikTok can be beneficial in terms of increasing your visibility and potentially going viral. TikTok has a large and engaged user base, and its algorithm can help your music reach new audiences. To get your music on TikTok, you can work with a distributor or music marketing company that specializes in placing music on social media platforms.

However, it's important to note that TikTok is not a traditional music streaming platform, and you won't earn royalties from streams or downloads of your music on the app. Instead, the value comes from the exposure and promotion that TikTok can provide for your music career.

If you’re interested in distributing your music onto TikTok, click here to get started with Forever Releases.