Being verified on Instagram is important for several reasons:

1. Establishing credibility: The blue verification badge next to your profile name shows that Instagram has confirmed that you are the authentic owner of the account. This can help establish credibility and trust with your followers and potential partners.
2. Preventing impersonation: Verification helps prevent others from creating fake accounts pretending to be you or your brand. This is especially important for public figures, celebrities, and brands with a large following.
3. Increasing visibility: Verified accounts are more likely to appear at the top of search results and in the "suggested" and "featured" sections of Instagram. This can help increase your visibility and reach a wider audience.
4. Access to special features: Instagram provides verified accounts with access to special features, such as insights on how your account is performing, and the ability to add links to your Instagram Stories.
5. Enhancing brand value: Having a verified badge can help enhance the value of your personal brand or business. It can help establish you as an authority in your niche and make you stand out from other accounts.

Overall, being verified on Instagram can help increase your credibility, visibility, and authority on the platform, which can have a positive impact on your personal brand or business.